A Sampling of Industries Using Water-Activated Tape: Automotive

Online Business-to-Consumer (B2C) sales of automotive aftermarket products are projected to reach $20 billion in North America and Europe by 2020.* As a result of this growth, companies in this industry will be shipping significantly more products to end-user businesses and homes.

Parts such as engines, hubcaps and wheels are being shipped worldwide and must be packed carefully to reduce the risk of damage during shipment. One taping solution is to use reinforced water-activated tape.  Reinforced water-activated packaging tape contains fiberglass threads which are woven into the tape layers and provide an extra element of carton strength and security.  This helps ensure that packages arrive at the customer’s doorstep intact and undamaged.

Theft Prevention

Automotive parts are often expensive and theft prevention is a must. Plastic tape does not form a secure seal with your cartons, it literally “sits on top” of the carton allowing for easy entry that is not apparent. Water-activated packaging tape is tamper-evident and forms a complete bond with the carton itself, allowing for maximum strength and security.

Brand Image

While the security of your automotive parts shipment is a top priority, the aesthetics and physical condition of the package shouldn’t be overlooked. The tape you use to seal your carton is the first physical interaction your customer will have with your brand. By using water-activated tape to seal your cartons, logos and customized messages can be pre-printed on it for improved brand recognition and professionalism.

Product Damage Prevention

All too often, automotive parts are damaged during the shipping process due to inadequate packaging. Water-activated tape allows for maximum strength and package security. Both the buyer and the seller will benefit from a package sealed with a reliable, strong carton seal.

* Based on a study by Frost & Sullivan as reported in Forbes, “Future of Automotive Aftermarket and Car Servicing”                     June 2, 2015.

New Call-to-action